‘Bapple madness’: University Liquors sells out of Busch Light Apple, more returning soon

Olivia Lee, Staff Writer

April 23, 2026

University Liquors on Cumberland Ave., on Wednesday, April 22.

“Phones ringing off the hook. The people want to know,” Sterchi Morton Jr., chief operating officer of University Liquors, said. “Bapple madness.”

Busch Light Apple, referred to as “Bapple” by its enjoyers, quickly sold out after returning to University Liquors the morning of Thursday, April 23.

“We will sell it as soon as we get it,” Morton said prior to the release.

University Liquors said additional 12-packs of the popular beer will be hitting shelves early next week.

“Eagle Distributing usually delivers to us on Tuesday, but Bapple is treated different,” Morton told The Daily Beacon April 28. “They may bring it by itself in a van on Monday.”

Twelve-packs will cost between $17.99 and $19.99, Morton said.

“We will likely increase price when we get down to the last cases because supply is so limited,” Morton said. “We just get whatever they give to us, and that is it.”

Excitement over the beverage’s return sparked in January after a social post from Anheuser-Busch teased a limited sale.

“We heard you really like Busch Light Apple,” Anheuser-Busch said in the post. ”Coming back SOON for a limited time only.”

About the Contributors

Olivia Lee, News Editor

Olivia is a sophomore studying Journalism and Electronic Media with a concentration in News. She started writing as a contributor for The Daily Beacon at the beginning of her freshman year and was promoted to staff writer within a month of writing. In this role, and as the campus governance beat reporter, she produced award-winning investigative journalism surrounding academic freedom. A member of the Wilson Leadership Academy and a volunteer for the Community Gardening Club, Olivia’s goal is to give back to Knoxville through in-depth reporting and community service before graduating in the spring of 2028.

Grace White, Audience Development Editor

Grace White is a sophomore studying public affairs. This is her second year at the Beacon, and this year she hopes to increase the publication’s reach on campus and host more events. Outside of the newsroom, you can find her working as assistant tournament director for UT’s Mock Trial team, hiking or baking. She is passionate about environmental law and plans to attend law school after graduation.