Everything Butch Jones does is intentional, even down to the placement of slogan-riddled decorations in the UT football complex.

“I believe in subliminal messages,” the first-year Tennessee football coach said Tuesday.

So it wasn’t just a coincidence that Jones offered shout-outs to the student section both after Saturday’s season opener and again on Monday at his weekly press conference.

Still, if there was any doubt that Jones values the presence of UT’s students at home games, he cleared that up on Tuesday as he met with 60 of UT’s student leaders in the team meeting room after wrapping up an afternoon practice.

“We’ve got to get our students there this Saturday, and for every game,” Jones told a group of SGA and Greek Life executives. “We’ve got to get back to turning Neyland Stadium into a great home field advantage.”

On average, less than 5,000 students attended UT home games in 2012, but Jones said more than 10,000 were in attendance for the Austin Peay game – a number he hopes holds steady on Saturday against Western Kentucky when several recruits are making their visits to Knoxville.

“They have a report card,” Jones said regarding high school prospects, “and they’re measuring us up against Florida, Georgia, Alabama, Ohio State. They’re going to other games and seeing those venues.”

That’s why he requested to meet with UT student leaders; a group that he hopes will in turn influence the rest of the student body into filling the southeast corner of Neyland Stadium.

While at Cincinnati from 2010-12, Jones’ teams played in front of just one home sellout crowd in a stadium with a capacity of just 35,097, but student support was never the problem.

“We had twelve to fifteen thousand students there every Saturday and they’re the ones that led that drive to excellence that we had,” Jones said. “That’s why I need you guys to join me hip and hip, arm in arm and let’s get this thing rolling.”

In future seasons, Jones envisions UT’s student section holding its own name with an accompanying marketing campaign.

“I want to create an identity for our students in Neyland Stadium,” Jones said. “And what I’d like to do is have it be where our students have a contest and they pick the name of it, and whoever wins it, maybe they get season tickets for that year or something like that.”

Jones fielded questions during the roughly 30 minute meeting, and after acknowledging the success he has had in recruiting, he was quizzed by a fraternity leader on his strategy.

“You didn’t hear it from me,” Jones said, “but Twitter is great. Friend those guys (recruits) on there.”

Regarding a question from a student about a slogan written on a poster on the wall in the meeting room, Jones dropped another secret about an addition that could soon be coming to UT’s helmets.

“I haven’t told this to anybody, so now you guys have it,” Jones said. “From here on out, the person that plays with ’63 effort’ will wear a little ’63 decal’ on the back of their helmet signifying they played the hardest in the previous game.”

Within the football program, the number 63 refers to giving three efforts over a six second period, which is generally how long a football play lasts.

According to UT athletic communication officials and associate dean of students Jeff Cathey, the meeting with students was Jones’ idea.

Associate athletic director for communications Jimmy Stanton said Jones came to him Friday with the idea.

“When he asks us something,” Stanton said, “we usually respond pretty quickly.”