February.

I’ve always felt it was one of the less noteworthy months of the year.

It’s cold like January and December, but it’s not cool enough to include Christmas and not fresh enough to claim the “first month of a new year” title.

It’s not March, so there’s no promise of warmer weather or spring. Showers don’t bring flowers, but they often include freezing rain, sleet or snow that doesn’t stick long enough to be of any use.

February is really a rather blustery month.

Groundhog Day provides some amusement. There’s the obligatory groundhog/muskrat Facebook shout outs, photos and memes, and Bill Murray always provides a laugh in Punxsutawney, Pennsylvania, driving on train tracks and smashing alarm clocks.

And then there’s Valentine’s Day.

Not to be incredibly cynical, but to be incredibly cynical, February 14 is a major letdown.

On average, about one percent of the population actually enjoys the holiday and most of those people are children who don’t fully grasp the concept of a day of love. They just see candy and grin.

The other 99 percent can’t figure out why they’re still single.

But then there’s the Super Bowl.

It’s the I Ching of February.

Hot wings are sold out everywhere, oversized jerseys are a must (in fact, Urban Dictionary even has a definition for “Super Bowl” clothes) and football is the theme of the night.

Football-shaped brownies (one of my co-workers made some), team-inspired cupcakes, balloons, kids, hats and wings are all a Super Bowl Sunday tradition.

Families get together with co-workers and their families, college students throw raging parties and the country sits down to a night of football and commercials.

Yes, even the commercials have become a highlight of this non-tradition holiday.

With over 111 million viewers tuning in (about 90 million more viewers than for President Obama’s inauguration), advertising is a hot commodity.

A 30-second commercial during the game has been valued at a few thousand over 3.5 million dollars, which means the advertisements are generally pretty ballin’.

It’s such an event that some nameless viewers watch the Super Bowl solely for the commercials.

While I’m not quite to that point, they are generally a highlight and I have been known to watch them on YouTube later, along with millions of others.

It’s an American tradition that has almost become an American holiday.

The Super Bowl might just be February’s saving grace. In fact, the game bumps February up in my book.