Reach UT!
Bringing your message to the University of Tennessee community
The Daily Beacon is the campus newspaper serving The University of Tennessee Knoxville campus and surrounding community since 1906. The paper is an editorially independent newspaper operating within the Department of Student Publications and is entirely student written, produced, and managed. Publishing of a daily newspaper is one of the oldest student traditions at the University of Tennessee.
The Daily Beacon is a member of Associated Collegiate Press, College Media Advisers, College Newspaper Business and Advertising Managers, and Southern University Newspapers. The students, faculty and staff rely upon The Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally.
Rate Card and Publication Schedule
Papers are distributed to 100 locations throughout the UT campus and surrounding community.
Fall and Spring Semester: 10,000 issues Monday - Friday
Summer Semester: 5,000 issues Tuesday and Friday
Download our current Rate Card (pdf)
WELCOME BACK
With 21,000 undergraduate and 9,000 graduate students returning to campus the weekend of August 18, 2012, the Welcome Back Issue is one of the most popular and highly-regarded issues of The Daily Beacon. This special issue is placed in every room in the residence halls plus all the regular Daily Beacon stands located throughout campus and “the Strip”. Welcome Back will remain on the stands until we begin daily publishing on Wednesday, August 22. With this concentrated distribution, you will have excellent exposure to our campus readers.
FOOTBALL PREVIEW - SEPTEMBER 7, 2012
Fall in Knoxville means one thing: it’s football time in Tennessee! The Daily Beacon publishes its annual section highlighting the upcoming season and football team. The Football Preview is included in all regular issues of the Beacon on the Friday before the first home game of the season, PLUS additional copies are distributed around campus and downtown on Saturday before the game.
BASKETBALL PREVIEW - NOVEMBER 9, 2012
November is always an exciting time as UT kicks off the upcoming basketball season. The Basketball Preview features coverage of both the men’s and women’s team and is included in all regular issues of the Beacon on the Friday before the teams play their first home game, typically the third weekend in November.
Download current Basketball Preview Flyer and Deadline Schedule (pdf)
HOUSING GUIDE - Fall 2012 and Spring 2013
FStudents can begin their housing search early with our HOUSING GUIDE. Published twice annually in late fall and early spring, advertisers can reach out to students just as they are beginning their search for their next apartment.
Fall 2012 publication date: November 15
Spring 2013 publication date: January 31
Download Fall 2012 Housing Guide Flyer and Deadline Schedule (pdf)
BASKETBALL GAMEDAY PREVIEW
For seven key matchups of the 2012 season, The Daily Beacon is offering advertising space on a special Gameday Preview page featuring articles and photos of the Tennessee Volunteers and their SEC opponent.
Publication date: TBA
STUDENT APPRECIATION DAY
Every February, The Daily Beacon offers local retail advertisers the opportunity to show their appreciation to their customers by discounting their ads. The Daily Beacon will match any discount offered by an advertiser (up to 50%) on Student Appreciation Day. Certain restrictions apply: please call 865-974-5206 for details.
Publication date: February 21st, 2013
Download 2013 Student Appreciation Day Flyer and Deadline Schedule (pdf)
ORIENTATION ISSUE
Each summer, the University of Tennessee welcomes its new freshman class, transfer students and their parents to campus to familiarize them about campus resources, services, academic life and campus involvement. The Orientation Issue is your first chance to reach these new students. One copy is given to each student and their parents at the beginning of each session during June and July.
Download current Orientation Issue Flyer and Deadline Information (pdf)
ONLINE ADVERTISING www.utdailybeacon.com
The Daily Beacon Online features unique content as well as the editorial content of each day’s print issue including features, classifieds, cartoons, searchable archives, plus a complete page-flipping version of the print edition with all advertising included. Each ad position is sold as run of site and will rotate with other ads within a placement.
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Sizes |
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Local Rate |
National Rate |
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Leaderboard |
728 x 90 pixels |
$300/month |
$11.00 CPM |
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Top Rectangle |
300 x 250 pixels |
$250/month |
$11.00 CPM |
Acceptable formats are JPG, GIG, PNG and Flash. Please include the URL of the page you want linked to your ad. Ads can be emailed to beaconads@utk.edu.
PRE-PRINTED INSERTS
Distribution of inserts is for full-run only, and cost is based on size/number of pages. The Daily Beacon must approve all inserts for acceptance prior to insertion.
Fall and Spring semester 10,000
Summer semester 5,000
Page Size: Cost/Thousand Specifications: Ship Inserts to:
1-4 pages $60.00 Max. # of pages: 24 Knoxville News Sentinel
8-16 pages $90.00 Min. Size: 5” x 8” ATTN: Beacon Insert
20-24 pages $120.00 Max. Size: 9” x 12” 2332 News Sentinel Dr.
Paper Weight (min.): 67# Knoxville, TN 37921-5761
NEWSNOTES
NewsNotes are available each publishing day (Fall and Spring only), one per issue.
Cost: (includes printing) $90/thousand for one color
$115/thousand for four color
Production Time: 10 business days
Colors Available: PMS Book and/or CMYK
Specifications: 3”x3” Rounded corners
Uncoated Yellow and White Semi-gloss
Minimum Run 10,000
Download current Alternative Media rate card (pdf)
CLASSIFIED ADVERTISING
Classified ads are published in print and online each day The Daily Beacon publishes its normal print schedule. When the print edition is not publishing during December and May, online-only classified ads are offered. We offer several different categories, including employment, for rent, for sale, and travel.
Download current Classified Rate Sheet (pdf)
